The time period signifies {that a} garment or shoe corresponds precisely to standardized sizing charts generally used inside the attire business. For instance, if a shopper sometimes wears a measurement medium shirt from varied manufacturers, an merchandise designated as becoming as anticipated must also be a cushty measurement medium.
Adherence to standard measurement measurements supplies vital advantages to each producers and shoppers. It minimizes the necessity for returns on account of incorrect becoming, rising buyer satisfaction and lowering logistical prices for retailers. The idea is rooted within the evolution of standardized sizing, developed over time to deal with inconsistencies throughout completely different manufacturers and producers, selling a extra uniform procuring expertise.