The phrase refers to a video content material fashion, primarily discovered on TikTok and comparable short-form video platforms, the place creators doc and showcase the objects they’ve ready or included for a selected journey or occasion. It sometimes entails a visible show of rigorously chosen belongings, usually organized aesthetically, accompanied by narration or textual content overlays detailing the aim or rationale behind every merchandise’s inclusion. For instance, a journey blogger would possibly create a video exhibiting the clothes, toiletries, and devices they’re taking up a backpacking journey, providing viewers a glimpse into their packing technique.
The recognition of this video format stems from its potential to fulfill a number of viewer pursuits concurrently. It provides sensible recommendation, supplies aspirational content material by means of curated aesthetics, and satisfies a way of curiosity relating to the non-public lives and preparation routines of others. Traditionally, the sort of content material may be traced again to early “haul” movies on platforms like YouTube, however the short-form, visually-focused nature of newer platforms has reshaped and accelerated its consumption. The effectivity with which info is conveyed, coupled with partaking visuals, contributes to its widespread enchantment and viral potential.
