Juice that’s described with this label signifies it is produced immediately from squeezed fruit. The liquid is pasteurized to make sure security and longevity, however it’s by no means subjected to water extraction or later reconstituted from a concentrated kind. For instance, orange juice bearing this distinction is solely the product of oranges which have been pressed after which handled to scale back microbial exercise.
This manufacturing technique is usually perceived to supply a taste profile nearer to that of recent fruit. Furthermore, it avoids an extra processing step, which some customers consider can impression nutrient content material. Prior to now, acquiring this product required fast consumption or native sourcing, however trendy preservation and distribution strategies have made it extra broadly obtainable. Its rise in recognition displays an growing shopper curiosity in minimally processed meals.